Boba Chef - Bubble Tea

Label & Postcard Design

Boba Chef Bubble Tea strives to bring a premium bubble tea experience right to your home with imported powders from Taiwan, fully packaged in Canada, and using 95% compostable packaging. They are made up of a husband and wife team from Toronto, Canada.

Their ideal label designs were described as ‘super-uber cute.’ Beyond this description, their logo, the copy for each kit and the postcard, and a few inspiration images, full creative freedom was given.

The flavour of each kit is embodied on the front labels by a cute animal drinking bubble tea. Additionally, the Boba Chef logo is located prominently over the ‘heart’ of each animal. The back labels feature a dreamy, bubbly landscape that carriers over the colours from the front labels, and features additional copy about the product and company.

Each bubble tea illustration features a smaller illustration of animal chosen to represent each flavour found on the front label of each pouch.

Custom icon made to call out the inclusion of 100% Compostable Sugarcane Straws found within the packaging found on the back label of each pouch.
Custom icon made to bring attention to the social media handles and contest found on the lower right hand corner of the back label of each pouch.

Each kit included a postcard detailing the preparation details of the premium bubble tea product as well as a personal message from the company founders and the nutritional facts tables, ingredients, and warnings, for the Tapioca Peals and Non-Dairy Creamer.