Tweets Bird Food

Packaging Concept

Tweets Bird Food - Packaging Concept

Traditional bird food packaging is most often made out of heavy plastics and come in large quantities. With this project I intended to create a smaller handheld package that also used lighter plastics. I conducted online and in-store market research to determine the most commonly sold types of bird foods and the types of domesticated birds they catered to and began designing the product accordingly.

The key characteristics of the packaging are the window to allow consumers to see the real product, a feature not commonly included in traditional bird food packaging, as well as a bright and distinct colour scheme for each product to allow for easy identification. The packaging also showcases charming illustrations and resembles an actual birdhouse in its shape and use of familiar characteristics.